Following her graduation from university, Helen Coulston commenced her career in marketing and communications in Brisbane. Over a period of several years, she held diverse marketing positions at the Queensland Art Gallery and the Brisbane Turf Club. Helen's professional trajectory continued in Sydney, where she served as brand manager at Qantas Holidays and worked in marketing and communications for the City of Sydney.
Throughout her career, Helen developed and executed innovative marketing and communication campaigns across various platforms to amplify brand awareness and captivate specific target audiences. She also successfully implemented marketing strategies that stimulated consumer demand for multiple brands and events, in addition to managing the execution of both above-the-line (ATL) and below-the-line (BTL) marketing campaigns via numerous channels.
After more than 15 years of experience in marketing, Helen uncovered a genuine passion for interior decoration and made a career shift to this field. She enrolled in the Certificate IV in Interior Decoration at the Sydney Design School and subsequently established her own interior decoration business, working with clients throughout Greater Sydney. Her adeptness at cultivating relationships with clients enabled her to deliver bespoke interior styles.
After two years of running her business full-time, Helen switched her focus to her two young children with her husband. But despite only working with a limited number of clients in 2023, Helen is still hugely passionate about her field.
Helen, with her family, supports charities including those providing refuge for women who are victim-survivors of domestic violence, underprivileged children, and several children’s cancer charities.